Is Gen Z an employer’s nightmare?
Rumour has it, Gen Z is an employer’s nightmare. Get to the truth, and learn how to harness the full potential of the newest working generation.
Published: 16 July 2024 | by Natasha K. A. Wiebusch, Brightmine Marketing Content Manager
Rumour has it, Gen Z is an employer’s nightmare.
Now, most can agree that “nightmare” isn’t the right word. However, surveys have shown that Gen Z is transforming the workplace, and it’s causing some discomfort. In some cases, it’s leading to production losses and poor talent outcomes.
Regardless of how challenging the disruption is, Gen Z employees aren’t going anywhere. They’re here to stay, and employers may need some help adapting to this curious new generation.
In this resource:
Who are Gen Z employees?
So, who are Gen Z employees, anyways? According to the Pew Research Center, Generation Z includes those born anytime from 1997 to 2012. This is the generation following Millennials, who were born between 1981 and 1996.
Gen Z employees are not only the most diverse generation, they’re also digital natives. That is, they’ve grown up with access to high-speed internet, iPhones and other advanced personal technology. For perspective, Apple launched the iPhone in 2007, when the oldest members of Gen Z were just 10 years old.
They’ve also grown up in a culture where a core component of relationships with other people is social media. The oldest members of Gen Z were just 9 when Facebook became publicly available, and 13 when Instagram launched. When the oldest Millennials were 13, the internet had just become available to the public.
If you’re a Millennial, you may be hearing the far-off sound of dial-up internet.
Because of their experience with technology, social media and other unique events (like the pandemic), Gen Zers have taken a very different approach to work than previous generations. The question is whether this new approach is as bad as everyone says it is.
Is there really a problem?
According to a 2023 Resume Builder survey, three quarters of managers and business leaders (74%) say Gen Z workers are the most challenging to work with. The survey also found that about 1 in 10 managers have fired a Gen Z employee within the first week.
Managers and leaders noted many problems with Gen Z in the workplace. According to the survey, the top four issues managers had with Gen Z professionals include:
- Lack of technological skills.
- Lack of motivation.
- Being distracted easily.
- Becoming offended easily.
In another survey by Resume Builder, 31% of hiring managers admitted that they avoid hiring Gen Z candidates. They noted that in many cases, Gen Z didn’t seem to know how to behave in an interview. In this latest resume, the most notable perceived shortcomings of Gen Z included:
- Entitlement.
- Poor communication skills.
- Tardiness.
- Low engagement.
- Struggling to manage a workload.
The source
This and other surveys show that Gen Z may be struggling to transition into today’s workplace. One key experience that makes Gen Z unique may be contributing to this struggle. Many members of Gen Z experienced the COVID-19 pandemic – and remote work – during pivotal moments in their adult lives. When they should have been enjoying college life and taking on internships or their first jobs, many were secluded in their dorms and apartments.
As a result, many entered the workforce for the first time through their computer screens. This lack of in-person and in-office experience could be making it harder for Gen Z employees to acclimate to work.
Different isn’t always bad
For Millennials, these critiques may sound familiar. Not so long ago, employers were calling Millennials entitled and addicted to their social media. And not long ago, employers were noting that Millennials entered the workforce during the Great Recession. The recession and other challenges changed their perspective on work, which bristled their Gen X and Baby Boomer colleagues.
What savvy business leaders noted then still rings true today: Different is not always bad. Also, just like Millennials lacked experience years ago, Gen Z lacks experience today. And gaining certain workplace skills – regardless of the generation – requires experience.
Instead of seeing Gen Z as a problem, employers are better off working to understand Gen Z’s strengths and motivations.
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Tips for working with Gen Z
Whether we’re ready or not, Gen Z is the future of work… or the workforce, that is. The following are some tips for working with Gen Z.
Leverage Gen Z’s strengths
Hiring managers and leaders have mostly worried about Gen Z’s shortcomings. However, they also have important strengths that are great for business:
Challenging norms
Gen Z employees tend to challenge norms in the workplace. Whether it’s related to flexible working or workplace processes, Gen Z is ready to look for new, better solutions.
Creativity and innovation
Gen Z’s tendency to challenge norms also contributes to their creativity and innovation. In fact, a study by Adobe found that Gen Z, also called Gen Create, is likely the most creative generation yet.
Tech skills
Gen Z also happens to be the most tech savvy generation to date. As digital natives, they’re experts at using new technology to create and problem-solve. This makes them particularly ready to learn to use AI.
Environment, Social and Governance (ESG) advocates
Gen Z employees value the environment and social justice, making them excellent advocates for ESG efforts.
Destigmatizing mental health
A key communication strength Gen Z has is their ability to openly discuss mental health at work. Though it may make some uncomfortable, the general consensus is that more communication about mental health supports employee engagement.
These and other strengths positively impact the workplace in many ways. They can inspire new ideas and a more empathetic workplace. Importantly, these strengths can support efforts to increase AI adoption.
Understand what motivates gen Z in the workplace
To help Gen Z employees feel engaged at work, you need to know what motivates them:
Purpose and values
Most Gen Z employees feel that a sense of purpose is important to their job satisfaction and well-being, according to Deloitte’s 2024 Gen Z and Millenial Survey. As a result, they also care more about whether their employer’s values align with their own. For these employees, having a purpose means engaging in meaningful work with a goal beyond increasing profits.
Growth
Gen Z professionals also have different expectations for their career. They want opportunities for growth within their organisation, and they’re not afraid to ask for them. Here, it’s important to understand that employees may not be looking for promotions. Rather, they’re more likely to look for opportunities to learn new skills and move “across the ladder” in their companies.
Work-life balance
Unlike older generations, most members of Gen Z started their careers when working from home was the norm. They also experienced a pandemic, which made work-life balance a top priority. Today, many Gen Z employees prioritise flexibility and work-life balance over money and other traditional motives.
Prioritise mental health
Only about half of Gen Z say they have good or extremely good mental health, according to Deloitte’s survey. To help Gen Z manage workplace stress, financial uncertainty and other major stressors, you can start by reviewing your mental health benefits. Also, consider investing in psychological safety training for employees and managers.
Worth the effort
Adjusting to Gen Z may feel like a full-time job, but it’s well worth the time and effort. By recognising their unique characteristics, strengths and motivations, you can retain and engage the most creative, tech-forward generation to date.
Are you looking to attract and retain top Gen Z talent? Learn how we can help.
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About the author
Natasha K. A. Wiebusch, JD
Marketing Content Manager, Brightmine
Natasha K. A. Wiebusch is the marketing content manager at Brightmine. Before transitioning to the marketing team, she covered a variety of topics as a Brightmine legal editor, including benefits, compensation, workplace flexibility, and the future of work.
Natasha holds a Bachelor of Science in communication science and rhetorical studies from the University of Wisconsin – Madison and a juris doctor from the University of Wisconsin Law School. Prior to joining Brightmine, Natasha was a practicing attorney and HR compliance and training specialist.
Connect with Natasha on LinkedIn